One of the local radio stations, 98.5 KLUC is helping wildfire victims in San Diego in their own unique way. They are playing Aqua’s Barbie Girl over and over again until they raise 1,000 packages of under-garments. Sound wacky? Their rationale is not bad actually: most people don’t have time to grab important items (like undies) when they are being evacuated in an emergency.
They only have 53 donations so far (14 airings of the song and are threatening to play The Thong Song, MMMbop and Macarena if people don’t step it up. You gotta love it!
Update (9:35AM) - Thanks for the shout-out Chet!
Update (9:49AM) - Over 1,000 donations! Las Vegans are awesome! KLUC is now targeting 10,000 donations.
Update (11:04AM) - Barbie Girl is about to be played for the 40th time crew has counted an amazing 7,400 packages of underwear, diapers and other needed items. They’re still counting and think they may have already reached the goal of 10,000 donations.
Update (11:24AM) - The underwear drive is over with an excess of 15,000 pairs of undies donated. The drive to San Diego begins in a few minutes with a donated rental truck and even gas money for the trip. Nice work KLUC!
